Table Of Content
A non-intrusive layout reduces cognitive load despite the number of steps. MVMT is a millennial-forward brand that offers premium watches, blue light glasses, and more at reasonable prices. An email sign up nudge at the top of the page—.adding this to your eCommerce checkout page template usually drives more value through micro-conversions. Dollar Shave Club is a subscription-based grooming brand that is known for its wide variety of products.
Use a clean design and remove distractions
Normally, the lack of tax and shipping information would be a detriment. However, B&H uses some clever copy to indicate that more information is needed before these fees can be calculated. This way the customer knows that fees may appear later in the checkout flow. They also choose a good testimonial that’s appropriate for all kinds of customers.
Why checkout page design matters
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According to a recent study conducted by the Baymard Institute, the average cart abandonment rate is an astonishing 70%. A sales page should promote the product and convince the customer to buy. We like how it includes everything you need to know along with the total price. The shipping options element is a nice touch as it shows the cost and approximate time too.
Connect to customer support
This is a fantastic way to create a simple flow and avoid overwhelming customers. What’s great about Bonobos’ checkout page is its simple and functional design. It keeps things efficient with minimal form fields to help users quickly and… and easy to complete their purchase. Plus, the Review section has all the essential elements like order details, shipping options, promo codes, and the total cost so that buyers can review and confirm their order. The checkout page of Columbia stands out with its transparent price breakdown, providing customers with a clear view of their total costs, including taxes, discounts, and shipping fees.
Start selling and accepting payments online with Flodesk Checkout. With Flodesk, you can easily customize our templates with your brand colors, fonts, icons, and photography—no code required. Stunning design, imagery, and typography will influence a visitor’s decision to take a desired action. A simple layout, legible text, and easy-to-understand imagery go a long way in encouraging visitors to make a purchase, engage with your content, or sign up for your newsletter. Prioritize good design throughout your sales funnel—especially at checkout.
Allow social sign-in to speed up the registration
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What is the difference between a sales page and a checkout page?
The “30-day home trial” reminder is a great way to make customers feel more comfortable about their purchases. We like the alternative payment options at the top of the page that lets customers skip to checkout without dealing with the form. They smartly grayed out the coupon field until a value is inputted so it doesn’t confuse customers from clicking the “Continue to Shipping” call-to-action. We’d like to see more payment options, like Google Pay or PayPal, as well as a way to save progress in case customers want to come back. The page could also use some trust symbols and badges to inspire confidence and a minimal header without so many distracting links. Meanwhile, UI design is the process of designing a seamless checkout experience that’ll increase conversions and leave guests feeling happy about booking with your company.
Social
For example, showcase varying levels of information by using different font sizes to depict page hierarchy. In this template (shown below) headings use large text, paragraphs feature normal-sized typography, and CTAs are styled with a small, unique font type. A sales or checkout page follows a much more focused structure than a website—it’s designed to trigger action and support your business goals. The uncluttered nature of this page’s design makes for an enjoyable on-page experience.
Explore top design principles and best practices for checkout pages to make your first (or five thousandth) sale in no time—with expert advice from Flodesk’s Design Director. Digital Silk is a full-service agency with an expert in-house team of top web designers, developers, branding and marketing specialists, copywriters and more. The Order Summary is thoughtfully placed to the side, offering a clear breakdown of costs and a free refund guarantee.
Your guests are already familiar with certain UI elements, such as the “Book Now” or “Confirm Payment” buttons. They’re likely expecting to find the booking button above the fold on your website (visible without the need to scroll down). The two most common placements for these buttons are at the top or at the center of the page — if guests don’t find the button there, you’re making them search for it.
It’s hard to critique something that’s very good but we would personally avoid upsells on the checkout page. Leave the account login, upsells, cross-sells, promotional videos and other conversion tactics for preceding pages. Fully responsive web design goes a long way towards that, but pay particular attention to forms. Use the right WordPress theme and your form should work perfectly, but test everything before launch to make sure.
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